Jeffrey M Luchun
The purpose of this project in ministry report was to develop a strategic plan for St. Andrew's United Methodist Church (SAUMC) in Virginia Beach, Virginia, to reach millennials in their surroundings community through the implementation of these methodologies and the developed strategic plan. During the past decade, at SAUMC, the need to reach the next generation has reached a critical point. The community around the church holds multiple mosaic identities which identifies which were utilized in developing the strategy to reach this narrowed demographic. Current literature on the topic and strategic planning assist in identifying key methodologies St. Andrew's can implement. The millennial generation desires a church that reflects ancient aspects while blending contemporary distinctiveness. This change in ministry thinking, style, and context provides the church with the perfect opportunity to evolve. This project identifies strategies utilized by churches that are successfully reaching the largest and most unchurched population in the United States. These strategies inform the future planning of SAUMC as it seeks to reach millennials in Virginia Beach, Virginia.