Developing a New Member Assimilation Strategy for Dawson Memorial Baptist Church, Birmingham, Alabama
Robert Bradley Gowing
The purpose of this project is to develop a new member assimilation strategy for Dawson Memorial Baptist Church, Birmingham, Alabama. the project director formed a strategy planning team made up of church staff. He conducted surveys and analyzed membership data of the last ten years to evaluate the current assimilation and membership process, membership and, and trends in growth and retention. He researched new member assimilation strategies at selected churches, as well as literature about new members assimilation to determine best practices. Based on the surveys, analysis and research, the project director developed a new member assimilation strategy for Dawson Memorial Baptist Church with guidance from the strategy planning team. The project director presented the strategy to the staff coordinating team for approval and implementation.