Tech-evangelism: the development and implementation of a social media strategy an African-American church

Full Title
Tech-evangelism: the development and implementation of a social media strategy an African-American church
Author
Michael G Christie
Abstract
In this project report addresses, "How technology and, in particular, social media can be used to promote the work of an African-American Baptist Church." The main goals are 1) strategy creation, 2) team development, 3) online capacity and content assessment, 4) test the social media effectiveness both internally and externally outreach, and finally 6) raise the congregation's visibility and use of social media and technology. The project concludes that in light of the shifting technological and cultural landscape the church can benefit from emerging technology. The project successful used technology to increase outreach to the community and to its congregation.
Degree Granting Institution
Advisor
Scott Thumma
Language
English
Date
2016
Number of Pages
177