Tech-evangelism: the development and implementation of a social media strategy an African-American church
Michael G Christie
In this project report addresses, "How technology and, in particular, social media can be used to promote the work of an African-American Baptist Church." The main goals are 1) strategy creation, 2) team development, 3) online capacity and content assessment, 4) test the social media effectiveness both internally and externally outreach, and finally 6) raise the congregation's visibility and use of social media and technology. The project concludes that in light of the shifting technological and cultural landscape the church can benefit from emerging technology. The project successful used technology to increase outreach to the community and to its congregation.