MEMBERSHIP RETENTION IN THE CHRISTIAN MEDICAL & DENTAL ASSOCIATIONS

Full Title
MEMBERSHIP RETENTION IN THE CHRISTIAN MEDICAL & DENTAL ASSOCIATIONS
Author
Allan Harmer D.Min.
Abstract
Affiliation with CMDA has historically been through membership. The number of members in an organization argues for attention and influence in the marketplace of ideas. It is a barometer of how participants view the value and relevance of an organization. Like other professional associations, CMDA's efforts to acquire and retain members has not produced the same results as in the past. The number of new members has not kept pace with those cancelling their memberships. Concern over CMDA's failure to retain members has motivated the present study.

The process of investigating the problem of membership retention included an internal analysis of CMDA's efforts, a literature review of professional associations and perspectives drawn from organizational and biblical change. Research suggested that a number of external forces in the last twelve years may have contributed to a drop in membership renewals: economic upheaval, dramatic generational shifts, technological changes, increased competition, and unprecedented changes in healthcare. Internally, due to its age and previous success, CMDA may have failed to respond to younger generation's expectations for greater value and benefits. Research also suggested that organizations failing to adjust to changing demographics may experience reduced influence and impact.

Survey and Focus Group data suggests that members want a more personal CMDA that facilitates the development of community on the local level, a greater focus on the needs of healthcare professionals and a greater priority on training-to-practice transitions, member engagement, marketing and resource development.
Degree Granting Institution
Country
United States
Degree Granted
Doctor of Ministry
Major
Pastoral Ministry
Type of Work
D.Min. Project
Advisor
Martin Crain Ph.D.
William Donahue Ph.D.
Language
English
Date
2016
Copyright Statement
Copyright is held by author. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.